Sofia’s car hire market is relatively busy and competitive but, that is not to say that new businesses won’t find a place on the success ladder. The truth is, a lot of people are always looking to hire cars throughout the year and the key to success is to know how to reach out and grab their attention. So, if you are operating a low cost rent-a-car service in Sofia, here are 3 marketing strategies to boost your business:
1. Specialise your services
A lot of bigger car hire services are more versatile and offer different types of vehicles for hire. Trying to make your mark, especially as a smaller company, is very difficult when it seems other businesses have it all. The solution to this is to offer specialized car hire. Decide what you want to focus on, be it small cars or vans and focus on that alone.
2. Join forces with other service providers
A lot of people looking to rent a car in Bulgaria, are probably also looking to rent a home or book a hotel room. In fact, in Sofia, car rental services are just as popular as hotel services, and partnering up with a local hotel to rent out cars to their guests is a great way to get a regular business. To add an incentive to the partnership, offer discounts or travel vouchers to clients in exchange for them investing in your service.
3. Pay attention to client conversion rates
Marketing can be expensive, especially for smaller businesses looking to attract as many customers as possible. It is possible to spend anywhere from hundreds to thousands of dollars on ad campaigns and promotions alone. Unfortunately, extensive marketing doesn’t always translate to good business and it’s possible to spend more than you make. While it is important to continue reaching out to customers, it’s also vital to pay attention to how many of them are actually investing in your business. If your profit margin is dropping or not moving at all, then it might be time to switch up your marketing strategies before you lose a lot of money. In the end, every dollar counts.